It all begins with an idea. We are the Moretti’s. A local family who has lived on the beach our entire life. For years we have worked hard in the seafood business but now we feel it is time to begin BeachHappyApparel. Our hope is to make apparel that our family, friends, and community can wear to always rememeber their happiest moments on the beach in SIC.

The design of our apparel, a beautiful sunset, is a symbol to represent and remind us of Sea Isle City year round.